Open doors to the NHS
Marketing to the NHS and public sector
Craft a compelling story
Stand out from the crowd
Pitch confidently to commissioners
Open doors to the NHS
Marketing to a stretched public sector can be tough. I get it - I worked in management roles in the NHS and local authorities for almost 10 years.
Drawing on my insights into what drives commissioners, I craft a compelling story to help open doors for your business.
Speak their language
It can be frustrating pitching to the NHS. It’s like they’re talking a different language. Your offer is getting lost in translation.
I draw on my rich understanding of the sector to translate what you do into copy that resonates with commissioners, giving you the confidence to break into the NHS and the public sector market.
From NHS manager to copywriter
No, I’ve not heard of anyone making that transition before either! But that’s my story.
Before founding The Cove Copy, I worked in management roles in the NHS and local authorities for almost 10 years. That gave me a rich insight into what drives commissioning decisions.
I realised I had a unique combination of skills to support businesses struggling to get a foot in the door in the public sector.
Businesses that are missing the opportunity to make a difference.
I help you craft a compelling story so you can pitch with clarity and confidence. That gives you the best chance of benefitting more people.
What clients say
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![Testimonial: “We were very impressed with Louise's white paper. It could not have addressed our request better. It was so worth the money.” Mary, CEO of Stockport Advocacy]()
“We were very impressed with Louise's white paper. It could not have addressed our request better. It was so worth the money.” Mary, CEO of Stockport Advocacy
Mary, CEO of Stockport Advocacy
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![Testimonial: “The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”]()
“The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”
Julia, Founder of On the Up Consulting
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![Testimonial: “It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.”]()
“It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.”
Lindsey, Founder of Recovery Nutrition
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![Testimonial: “Thank you for the wonderful copy you have produced for our website. If anyone is looking for a copywriter, I will certainly point them in your direction.”]()
“Thank you for the wonderful copy you have produced for our website. If anyone is looking for a copywriter, I will certainly point them in your direction.”
Gary, Director and Chief Creator, Our Happiness Factor
Trusted by…
Here are a few of my copywriting clients…
Marketing to the NHS services
White papers & thought leadership
You want white papers that establish your expertise and build trust and credibility with a public sector audience.
Website copy
You’re looking for website copy that distils your unique brand, helping you connect with commissioners and open doors to the NHS.
Email copy
You want emails that talk directly to your audience helping you build loyalty and nurture the relationship.
Content writing
You’re looking for an expert to take care of longer-form content like blogs to inform and inspire your audience and build that know-like-trust factor.
Discover strategies for marketing to the NHS
As a small business, getting a foot in the door of the NHS can be tough. But there are ways to connect authentically and transform the conversation.
Read my blog post to discover 3 copywriting strategies to help you open doors to the NHS.
Copywriter for healthcare services
Copywriter near Lancaster working with clients across the UK.
Health copywriter
Wellbeing copywriter
Public sector copywriter
Right for you if…
The Open Doors to the NHS service is right for you if:
You’re a purpose-driven business with ambitions to break into the NHS and the public sector.
You believe in your product or service, but your pitch is doing you a disservice.
You don’t have the time, energy or headspace to write your copy. You want to prioritise the things that fill your cup.
Ready to open doors to the NHS?
Get in touch to book a discovery call. We’ll delve into your goals and how I can help you successfully market to the NHS.