Surface your story.
Connect with clients.
Grow a thriving business.
Wellbeing copywriter for small businesses
Welcome to the cove. I’m Louise, the brand messaging expert and copywriter for people seeking calm in their business.
If you offer powerful transformations, you’re in the right place. I serve health and wellbeing businesses, course creators, coaches, creative service providers, and nature or outdoors-inspired brands.
I surface your story to give you the confidence to grow your business and thrive.
Craving more calm in your business?
Something tells me you started your business in search of freedom and fulfilment.
You care deeply about what you do and love transforming people’s lives. But you struggle to communicate the value of your offer in words.
Deep down, you know you need to hire a copywriter. But you don’t want the stress of worrying they won’t deliver and you’ll be disappointed.
Welcome to the cove
Imagine escaping to a cove, a place of calm and clarity.
I believe running a business doesn’t have to be stressful.
That’s why I take care of writing your copy so you can get back to the things that light you up. I’ve honed my Calm Copywriting approach to give you peace of mind.
Often clients tell me the process helps them feel more grounded. Reconnecting with the meaning behind your business empowers you to make aligned decisions.
Because from a place of quiet confidence, you can head in the direction of your dreams.
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![Client testimonial: “Louise listened and understood what I needed. I felt a sense of reassurance in working with her. I would highly recommend Louise’s copywriting and pitching services. I am delighted with the results.” Julia, Founder of On The Up]()
“Louise listened and understood what I needed. I felt a sense of reassurance in working with her. I would highly recommend Louise’s copywriting and pitching services. I am delighted with the results.”
Julia, Founder of On the Up Consulting
Grow a thriving business
Sharing your brand story offers a promise of change, inviting deep connections with your audience and reflecting your value.
I craft copy that works hard for you, helping you transform passive prospects into loyal clients.
After working with me, clients have appeared in top publications, worked with dream clients, and increased sales. What might be possible for you?
Trusted by…
Here are a few of my copywriting clients…
What clients say
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![Client testimonial: “I wanted to say a big thank you for your incredible work. Loved how well you weaved in my approach, and really thought about the audience and also my overall business goals. They feel thoughtful, valuable and human."]()
“Loved how well Louise weaved in my approach, and really thought about the audience and also my overall business goals. The copy feels thoughtful, valuable and human and reminded me how we can never replace this type of deep craft with Chat GTP!”
Charlotte, Founder of Creative Wilderness
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![Testimonial: “The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.” Julia, Founder of On The Up]()
“The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”
Julia, Founder of On the Up Consulting
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![Testimonial: “It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.” Lindsey, Recovery Nutrition]()
“It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.”
Lindsey, Founder of Recovery Nutrition
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![Testimonial: "Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year,” Mary, Stockport Advocacy]()
"Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year.”
Mary, CEO of Stockport Advocacy
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“Louise made the process both enjoyable and developmental. Not only did Louise listen to me and fully understand what I wanted, but she guided me in a way that brought out my best side. It was life-changing for me in some ways. Louise encouraged me to find my authentic voice."
Pauline, Author of Crossing the Bridge and Director of Systems Practitioner
My writing has been published in…
Brand copywriting for small businesses
Copywriter in Lancashire, working with clients across the UK and worldwide.
Brand copywriting
Health and wellbeing copywriting
B2B copywriting
What kind of support do you want?
The Copywriting Signature Offer
Coming soon: The Copy Spruce-up
You want an expert to take care of crafting copy that transforms passive prospects into loyal clients
You want a website copy audit so you can DIY your copy and enhance conversion.
Explore resources
Immerse yourself in everything copywriting, wellbeing and business.
Ready to create more calm and clarity in your business?
Get in touch to find out how your copy can work hard for you.